I'm Colleen McFarland—author of Disconnected and Get Gen Z Into the Game. I help organizations develop overlooked early-career talent into confident, connected contributors using two proven frameworks: the Be Social Method and the Warm Demander Leadership model. This isn’t about perks or ping pong tables—it’s about real connection, measurable growth, and leadership that lasts.
As the author of Disconnected (2020) and Get Gen Z Into the Game (2025), I explore how digital transformation—and generational transformation—are reshaping not just how we work, but who we are. My work focuses on understanding and empowering early-career professionals, especially Gen Z, as the next generation of leaders.
With decades of experience working alongside executives, I've developed the Warm Demander Leadership Framework. It combines data-driven insights with compassionate leadership. My signature workshop, "How Wrigley Field Made Me a Better Networker," has been empowering professionals since 2016 with the innovative Be-Social Method.
I believe that lasting organizational change requires both strategic thinking and authentic human connection. My background in Industrial Engineering (Marquette University) and Business Administration (MBA, Loyola University Chicago) provides the analytical foundation, while my experience serving diverse communities—from corporate boardrooms to Los Angeles' Skid Row—brings the human perspective essential for meaningful transformation.
Today's young professionals face unprecedented mental health challenges in our hyperconnected world. My mission is to help leaders create workplaces where genuine relationships flourish and individuals thrive. By modeling effective relationship-building strategies both professionally and personally, we can build stronger, more resilient organizations.
I work with forward-thinking leaders and organizations worldwide.
Whether you're navigating business transformation, developing leadership skills, or trying to bridge generational gaps, I’ll help you build the connections that drive success.
